Blu-ray backed PS3 80GB sales increase
Published: March 29, 2008 9:05 AM PDT
by Marcus Lai
Sales for Sony Corp.'s 80GB Playstation 3 SKU increased this week as the device remained in high demand at retailer Amazon.com.
On Fri. evening, the 80GB PS3 held a 154 percent increase in sales to rank as the No. 63 product in the Video Games division.
Earlier in the week, the 60GB PS3 SKU held increased demand via third-party sellers. The product was discontinued in July 2007.
The $499 80GB has remained in and out of stock at Amazon following Sony's Blu-ray format victory over Toshiba Corp.'s HD DVD.
Toshiba in Feb. said that it would exit the HD DVD business after Netflix Inc., Best Buy Co. Inc., and Wal-Mart stores said each would back Blu-ray.
Strategy Analytics, Inc. this week predicted that the PS3 will drive the Blu-ray market until 2009, after which stand-alone players will further growth into homes.
Post Blu-ray win, retailers have begun offering promotional incentives to drive adoption of the format.
Best Buy Co. Inc. this week began offering select Blu-ray disc titles for $19.99.
Amazon this month began offering up to 47% off hot Blu-ray disc titles in the latest promotion for the high-definition format.
The retailer has discounted more than 100 Blu-ray titles, including I Am Legend at $18.99, Planet Earth: The Complete BBC Series at $66.95, Twister at $19.95, and Goodfellas at $19.95.
Source: PunchJumpLabels: Amazon, Blu-ray, HD-DVD, PlayStation 3, Sony, Toshiba |
